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Book review : The innovation secrets of Steve Jobs

If you are an entrepreneur, chances are that you enjoy entrepreneur-inspiring books.  Reading a book about how and what made an entrepreneur successful is always a great learning experience.  I enjoy such books.

This last book I just finished reading is The innovation secrets of Steve Jobs from bestselling author Carmine Gallo.  I purchased this book in the first place because I was curious about how Steve Jobs managed his approach to innovation.  Take note that this is not an official Steve Jobs book (if you need one, you should get the official biography; this book is on my desk, I didn’t read it yet).

What I enjoy the most about entrepreneur books is that when I read them, they make me have sparks in my eyes (and my head) and I feel like I’m able to change the world with my ideas.  You know the feeling: it’s like an excitement that wants to get you moving right now and you won’t be able to sleep because of it.  In a lot of ways, The innovation secrets of Steve Jobs is such a book.

The book is split in 7 principles.  Those principles should be reflecting the principles that Steve Jobs has… had (he unfortunately passed away on October 5th, 2011 – the book was written before his death).  Here are the principles:

Principle 1: Do what you love
Principle 2: Put a dent in the universe
Principle 3: Kick-start your brain
Principle 4: Sell dreams, not products
Principle 5: Say no to 1,000 things
Principle 6: Create insanely great experiences
Principle 7: Master the message

For each principle, the author explains how Steve Jobs approached the issue and faced obstacles.  What I really like about the book is that the author didn’t just focus on Steve Jobs; the book is full of real-life entrepreneurs and how they succeeded.  Learning about new entrepreneurs that made a difference in the world is always inspiring to me.  Often, a half page text will give a short overview of an entrepreneur, his challenges and how he successfully mastered the principle to succeed.

I learned about a lot of entrepreneurs that I didn’t know much about (or even didn’t even know).  For example, I vaguely knew about the Dyson vacuum cleaners.  What I didn’t know is that the inventor behind it, James Dyson, spent 5 years trying to build a successful vacuum, did 5,126 failing attempts, all with only income his wife’s salary (as an art teacher).  Such examples make me want to learn more about those entrepreneurs.

In overall, this is a great book that I highly recommend.  It’s packed with entrepreneurs’ names, so when reading the book, be sure to have a pen close-by to note what seems interesting.  The only drawback of the book is that it’s written in such an example-based way that sometime it can get a little boring when the examples are not of great quality (it happens).  You might want to put the book on the side to take a break from it for a week.  But then, you continue reading and eventually you get hooked again.  There’s no actual end to this book, so don’t get surprised when you see the Index and say "already ended?!".

My rating: 8/10 (if you enjoy entrepreneur stories, then it’s a 9/10)

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